The Founder Angle: What I Learned Building Software Around a Problem I Already Lived
I spent more than a decade managing transactions in Miami before I built anything.
That history is what made Deadline Monitor possible — and, honestly, what makes it harder to build than I expected.
The advantage is obvious: I know exactly what the deadline layer of a real estate contract feels like to manage. The inspection period, the financing contingency, the HOA approval window on a Brickell condo. I lived every one of these dates. I didn’t need user research to understand where agents feel pressure.
The harder part was separating what I wished existed from what actually needed to exist.
Here’s the insight I keep coming back to: the problem was never that agents don’t understand their contracts. Every experienced agent knows their dates. The problem is the cognitive overhead of keeping those dates active in memory across multiple live transactions, sometimes for months at a time.
Your memory is not a transaction management system. Mine wasn’t either. I just convinced myself it was because I had no alternative.
Building around that insight is what Deadline Monitor is. Not a reminder app dressed up as software. A place where the deadline layer lives so your memory doesn’t have to carry it.
If that resonates, I’d love to hear how you’re currently managing it.
#RealEstate #RealtorLife #TransactionManagement #FloridaRealEstate